When you get anything printed or designed, you must do Your Due Diligence for Your interests. Proof Reading and Checking the Facts on your printing job are the 2 areas of your marketing that need serious attention. If you are trusting an assistant to deal with this, be sure that you are both on the same page as to what you want. If you are doing the proof reading yourself, a great trick is to read every sentence out loud. It forces your brain to recognize the letters and you will catch mistakes quicker and easier. Don't rely on your printer to know what you want or should have. They only do what you tell them to do and if you forget or miss it, they will also.
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