Tuesday, April 15, 2014

Designing Logos

The images on a monitor are bright and colorful but don't let that sway you when making a final choice on logo designs. Images on the screen will NEVER look the same when printed. It has to do with the colors used to produce the images and the quality. Printed colors ALWAYS look flatter and dull compared to color on the screen. Also, the quality needed for a web image is far less than needed for actual printing.

Rule#1 when designing a logo is to make it large enough for a shirt at 300 dots per inch. From there it can be scaled down to fit any medium, web, tv, screen printing or commercial printing. For anything other than the web, be sure those images are CMYK and not RGB. And of course if color is important, don't base your decision on what you see on the screen.

Need help? Contact us today and avoid any headaches that might happen during the printing process.

No comments:

Post a Comment